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Customer Experience In A Recession

The Experience Maker
Customer Experience In A Recession
By Dan Gingiss • Issue #70 • View online
The length of any recession is uncertain, but your CX strategy doesn’t have to be.
Customer experience in a recession is not without precedent. High-performing CX teams during the 2008 recession did two things: 
  1. Differentiated parts of their CX strategy 
  2. Balanced top- and bottom-line growth across the business. As Gartner points out, “Focusing only on cost-cutting has historically come at the expense of top-line growth.”
The holidays are right around the corner and customer service leaders everywhere are under immense pressure to deliver the same results without the same budget… CONTINUE READING

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TODAY: Experience This! Season 10
Another Great Podcast
How to Create a Customer Experience That Will Keep Them Coming Back For More
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