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Could NPS Detractors Be A Good Thing? New Evidence Says Yes.

The Experience Maker
Could NPS Detractors Be A Good Thing? New Evidence Says Yes.
By Dan Gingiss • Issue #69 • View online
NPS Detractors, the Net Promoter Score (NPS) survey respondents who rate your business between 0 and 6, are typically referred to in a negative light. 
This is because they’re the most likely customers to churn if they have the chance. 
But what you don’t hear is that they’re also your most valuable.
And maybe, they’re also your future Promoters… CONTINUE READING

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