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Being Witty In Your Product Offerings Will Make You More Memorable

The Experience Maker
Being Witty In Your Product Offerings Will Make You More Memorable
By Dan Gingiss • Issue #57 • View online
Being Witty can make you more memorable, but what exactly is Witty and what are some examples?
“Witty” is the “W” in the “WISER” methodology outlined in my new bookThe Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share (with an incredible Foreword by Ann Handley!). WISER stands for Witty, Immersive, Shareable, Extraordinary, and Responsive, and it represents the core components of experiences that customers want to talk about.
Witty is not about being funny. It’s about being clever, using language to your advantage, and refusing to be boring… CONTINUE READING

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Dan Gingiss

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