Being Responsive To Customers Is The Secret To Loyalty

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The Experience Maker
Being Responsive To Customers Is The Secret To Loyalty
By Dan Gingiss • Issue #66 • View online
Are you being responsive to customers? If not, you are risking long-term customer loyalty.
In my book, The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share, I outline a four-step process for creating remarkable experiences. It’s called WISE—which stands for Witty, Immersive, Shareable, and Extraordinary—and it contains the ingredients needed to create memorable, loyalty-building experiences.
When you follow the WISE methodology, you’ll find that more people are going to talk about your brand to their friends, their family, and on social media. But in order for you to be WISER than your competitors, you must also be Responsive to customers who are providing all of these newfound positive mentions…CONTINUE READING

It's not IF you should respond to customers, it's HOW FAST.
It's not IF you should respond to customers, it's HOW FAST.
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