Live events are back, and the event experience has never been more important.
Companies got used to the cost savings of no travel or conference registrations for two years, so today’s events have the added hurdle of convincing executives that the incremental budget is well spent. And yet cost reduction isn’t necessarily the best answer; reducing ticket prices for events has downstream implications on budgets for speakers, entertainment, lighting, food and beverage, giveaways, and other key elements of the experience.
So how can event professionals take the in-person experience to the next level and provide extra value to attendees so they don’t have to drop ticket prices? Here are 10 ways… CONTINUE READING