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New book on sale! Plus Uber rebrand, enterprise sprint handbook, and more

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September 27 · Issue #23 · View online
Design Sprint Newsletter
Hey there!
Make Timethe (sort of) sequel to Sprint—is on sale this week in print, audio, and Kindle/ebook. Which is pretty exciting! And a bit nerve-wracking… launches are weird like that.
If you’d like to help with the launch, there’s no better time to get a copy for yourself, a friend, or every single person you know. 😄 And if you have the book, please consider writing a review or two. Early customer reviews are incredibly helpful—the greater the number of reviews, the higher it ranks in searches and, of course, the better it looks to other readers. ✨✨
But all advertising aside, a big thank you to the folks who read this newsletter. Over 1,700 of you helped review and test early versions of the book, and it’s a MUCH better result thanks to your efforts.
On to the links…

I’m probably the last person to see this—seems like it was all over the Internet—but I really enjoyed this rebrand case study. It lacks the pretension of most branding stories, but it has all the geeky good stuff like typography, icons, even transition animation guides!

InVision has started publishing super high quality online handbooks—for free! This new one from Richard Banfield is packed with strategies for making design sprints work in big companies, including the ever challenging “how to get executives excited?” With stories from inside companies like Home Depot and Google.

Behind a paywall but you can use a Google search to get in for free.
The Sketch and Decide steps of a design sprint are engineered to remove bias so the team focuses on the solution, not the person. This article in the Wall Street Journal is a reminder of how biased we all are towards popular (and often overconfident) people.

As everybody heard, Instagram’s co-founders politely told Facebook “smell ya later”. This post from M.G. Siegler—my favorite tech writer—is a great, insightful read. A sample:
It’s more fun to speculate. And I think it’s warranted simply given how important the company is to the fabric of our modern day web… the departure of its co-founders may signal something yet again.

Workshops

Thanks for reading! If you haven’t gotten enough of me this week, check out my podcast. And if you liked this newsletter, consider forwarding it to a friend. 👑

—Jake
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