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Jason Fried on the podcast!

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January 19 · Issue #10 · View online
Design Sprint Newsletter
Howdy! Here’s what’s up this week:

1. Jason Fried!
Jonathan and I interviewed our hero Jason Fried on the Product Breakfast Club. My original inspiration for design sprints can be traced back to reading his book Getting Real in 2006 and thinking “Oh my god we don’t have to work the way we’re working”. Interviewing Jason was a real fan moment for me, but I also learned a ton. Listen to the interview on Soundcloud (or wherever you get your podcasts)

2. Go fast to stay authentic
Inspired by the conversation with Jason, I typed up some notes on moving fast to preserve the integrity of your idea. This is an important part of design sprints—you don’t have time to second-guess, you just have to move, and it keeps solutions opinionated. Here’s my short post (I wrote it really fast, in case you’re wondering.) Read on Medium

3. A first draft in chart form
I’ve enjoyed following the story of my friend Marcin as he writes a book about keyboards called Shift Happens. He’s just completed the first draft and made these cool data visualizations to analyze what he’s done. Read on Medium

4. Workshops
A few tickets are available for my one-day workshop in Los Angeles on Thursday, Jan 25.
Tickets are on sale for workshops in Helsinki (Feb 21), Copenhagen (Feb 26), and Stockholm (Feb 28). You can get a discount with the code jakenewsletter18.

5. How Netflix optimizes artwork to make you watch
This post came out in December, but I keep thinking about it as I’ve (temporarily) signed up for Netflix to (belatedly) watch Stranger Things. The article is fascinating, almost scary—in it, you learn how Netflix creates multiple artworks for each show. Watch romances? You get the Jonathan and Nancy images. Horror? A close up of Eleven’s bloody nose. I’m oversimplifying, but you get the gist. It’s also fascinating to think of Stranger Things in this context, and how many different genres it encompasses. Read on Medium

6. Song Exploder on the Stranger Things theme
As long as we’re going down a Stranger Things rabbit hole, why not one more? Here’s the behind-the-scenes story on the theme song. Listen to the Song Exploder podcast

Thanks for reading! If you like this newsletter, please share it with a friend or two.

-Jake
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