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How Sarah Cooper got 1.6M followers

July 2 · Issue #44 · View online
Design Sprint Newsletter
Hey there,

Three things to share with you today:

1. How an ex-designer got 1.6 million followers
A few years ago, Sarah Cooper left her job as a design manager at Google to become a full-time comedian. She’s written massively popular blog posts and hilarious books. But she never stopped experimenting with new formats, and in the last couple of months, her videos exploded on Twitter, where she now has over 1.6 million followers. And… yeah, she used to be a designer! How cool is that?

I’m sharing this because Sarah is brilliant and hilarious and her commentary is awesome, but also because there is a ton to be learned from how she works. Here’s a cool blog post documenting Sarah’s comedy experiments over the years. And here’s a 2018 interview with Sarah from my podcast (on Apple or Spotify or Google) where she talks about her day-to-day approach to projects and creativity. If you listen to it, I promise you’ll never look at your calendar the same way again!

2. A blog post I wrote
A few weeks ago, we launched a guide to running Design Sprints over video. I’ve just published a shorter post I call the Remote Design Sprint Cheat Sheet which summarizes the guide—hopefully useful for quick reference.

3. A book I’m reading
I want to learn more about systemic racism so I picked up a few books and started with So You Want to Talk About Race by Ijeoma Oluo. Here’s a quote:
“These conversations will not be easy, but they will get easier over time. We have to commit to the process if we want to address race, racism, and racial oppression in our society… I am so glad you are here. I am so glad that you are willing to talk about race.”
Throughout the book, Oluo both challenges and welcomes the reader. Her writing is excellent and conversational and her stories and advice are compelling. It’s teaching me a lot and I highly recommend it.



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