A fascinating story showing that any type of data can be monetized. Well, GDPR might be enforced here.
Ovia is pitching a paid version of its app to insurers and large employers who want a heads-up on how many of their members or employees want to conceive.
Also, this quote deserves the “Startup Bullshit” award.
Flo says it’s already profitable if you don’t account for marketing expenses.