I have a theory of how this occurred. The app ClockSpot
, hired a marketing company OutReachMama
to (per their website) “grow their revenue by securing links and mentions on the web’s biggest blogs”. OutReachMama contacted AccountexUSA to get some blog space as a guest writer. (I wouldn’t be surprised if OutReachMama paid AccountexUSA for the opportunity.) OutReachMama didn’t have any experience writing about timesheets or speaking to accountants and bookkeepers, so they found a 2013 blog post from another company
and basically stole it. This led to an article that was horrible on all fronts.
I have been asked how I even detected and figured this out. OK, admittedly I have a nose for this stuff, sometimes I even wish I didn’t see it. On Wednesday I opened up Twitter and the first tweet I see is from CPA_Trendlines
, a curator of accounting related news (this blindly re-tweeting crap in the name of curation is a whole separate #LearySoapbox I’ll have to write about in the future) titled “The Importance of Timesheets”. Me, being someone that is a firm believer in Ron Baker
’s mantra of killing timesheets and the billable hour, I was surprised to see an article with that title geared at accountants and bookkeepers. So I clicked on it. I didn’t recognize the author as being anyone in our space so then I looked at the links in the article. It only linked to another blog post and to ClockSpot, then I tracked down the author to discover she was the OutReachMama. Finally, I started to read the article, it was rubbish and didn’t seem to flow, almost like it had some copy/replace action sticking in the words “accounting firm”. Two google searches of later, I found the original blog post from 2013.
So what is my point in all of this? My point is that you as an educated consumer should always ask a few questions when digesting media, of any kind. Just ask some questions. 1) Who is this person writing? 2) Why did they write this? 3) What am I being sold? Or just take an easier point of view, assume that everything is paid to play so that way when you come across something that isn’t you’ll truly appreciate it. With that said, if anyone reading wants to pay to sponsor this newsletter, I’m sure I could write something about you. :-)