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Which is more badass: ‘Bad Sisters’ or Apple Watch Ultra?
"When I got started I was 20 or 21, and my role models were the semiconductor guys. They were out not so much to make money as to change the world and to build companies that could keep growing and changing. They left incredible legacies." -- Steve Jobs, 2000
AirPods Pro 2: Better in every way
"The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, 'What are you going to be able to do with a telephone?' he wouldn’t have been able to…
Apple Watch Ultra reviews: It's chonky!
"I came out of a meeting with people that just got their project canceled, and they were 3 feet off the ground with excitement, because they finally understood where the heck we were going." -- Steve Jobs, 1997
Better iPhone battery icon is back 🪫
"The only thing you have in your life is time. If you invest that time in yourself to have great experiences that are going to enrich you, then you can’t possibly lose." -- Steve Jobs, 1994
iPhone 14's major (but secret) design change
"I hate it when people call themselves ‘entrepreneurs’ when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the harde…
Customize your new iPhone
"People talk a lot about brands. To me, brands are one simple thing, and that is trust. Your customers trust you. We don't spend a lot of time talking about 'the brand.' We spend a lot of time talking about how do we make the best products in the world." -- S…
Apple Watch Series 8 and SE: The reviews are in
"We believe that dynamic services are gonna be the coolest thing on the web, starting real soon. They are going to take the web to the next level. They are server-centric." -- Steve Jobs, Microsoft Professional Developer Conference, 1996
iPhone 14 reviews are in
"We started with the product line. We looked at the product roadmap going out for a few years, and we said, 'A lot of this doesn't make sense. It's too much stuff and not enough focus.' We actually got rid of 70% of the stuff on the product roadmap." -- Steve…
Why iPhone 14 Plus is delayed
"Apple stores represent a strategy that said: We're not just going to sell products. We're going to help our customers using Windows -- which is sort of an inferior product -- move up to a Mac, and we're gonna show them how much better it is. And that worked.…
Go get 'em! iOS 16 and watchOS 9 arrive
"Sometimes, when we get rid of things like the floppy disk drive on the original iMac, people call us crazy.... Sometimes, you just have to pick the things that look like they're going to be the right horses to ride going forward." -- Steve Jobs, D8 conferenc…
Should you upgrade your iPhone?
"As a matter of fact, I think the question now is not, 'Can we turn around Apple?' -- I think that's the booby prize -- I think it's: 'Can we make Apple really great again?'" -- Steve Jobs, 1997.
How Low Power Mode will juice old Apple Watches
"I grow little of the food I eat, and of the little I do grow I did not breed or perfect the seeds.I do not make any of my own clothing.I speak a language I did not invent or refine.I did not discover the mathematics I use.I am protected by freedoms and laws …
FAR OUT EVENT: iPhone 14, Apple Watch Ultra and more
"We’re getting to the point where everything is a computer in a different form factor. So what, right? So what if it’s built with a computer inside it? It doesn’t matter. What matters is, what is it? How does the consumer approach it?" — Steve Jobs, D5 confer…
Is this the Apple Watch Pro?
"You can't look back and say, 'Well, gosh, I wish I hadn't got fired, I wish I was there, I wish this, I wish that' -- It doesn't matter. Let's go invent tomorrow rather than worrying about what happened yesterday." -- Steve jobs, D5 conference, 2005
Samsung disses iPhone 14 before it's even released
"The fact that Apple controls the product design from end to end, hardware, software, gives Apple an incredibly unique opportunity -- it's the only company in the industry that does that." — Steve Jobs, WWDC, 1997
What to expect from Apple Watch 'Pro'
"Good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves." — Steve Jobs on advertising and hype
Last-minute surprise for iPhone 14?
On the Apple II: "When it finally got into the hands of a lot of people, it blossomed. Out of this tiny little seed. It seemed like an incredible amount of leverage -- and it all started with just an idea!" -- Steve Jobs, 1985.
iPhone 14 set for major camera upgrades
"I can tell you this: I've been married for eight years, and that's had a really good influence on me. I've been very lucky, through random happenstance I just happened to sit next to this wonderful woman who became my wife. And it was a big deal. We have thr…
iPhone 13 may already be satellite-ready
"Funny enough, 20 years after we started Apple, there was nobody building computers for people again. You know? They were trying to sell consumers last year's corporate computers. We said, 'Well, these are our roots. This is why we're here. The world doesn't …
'Far out' = 🛰?
"Nobody is going to read your book, I'm not going to read your book. But I'll look at the cover — and I don't want it to be ugly." -- Steve Jobs to author Adam Lashinsky