Get The FIRST: PRINCIPLES Newsletter

When the world changed in 2020, small businesses, artists, and creatives got his as hard as anyone.

The foundation wasn't there to help them survive the shifts in the economy and their industries.

If we want a future full of artists, creatives, and new businesses started by entrepreneurs, then first, we have to survive the present.

Each week I send out a principle to hundreds of other creatives to help them survive the current economy, fix the weak links in their business, grow to become a more resilient, profitable company.

The principles center around topics like:

  • profit (how to make more money from what you're already selling or making),
  • lifestyle congruency (ensuring that your business can support your lifestyle),
  • sales (how to influence people to purchase your product or service),
  • marketing (storytelling, and changing people in the way they want to be changed),
  • the economy, and more

All to help artists and creatives make more money, better understand your business, and get back the confidence to create the future you want.

For the price of taking me out to lunch once a month, you get at least one email per week, every Monday, plus access to the entire archive of past issues.

Monthly newsletter members also get special access to me, early and discounted access to products and courses before they're released, and more.

Sign up today to start, fix, and grow your creative business using tried and tested principles.


$ 15 per month
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Frequently asked questions

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No, there's also a free version that you can subscribe to. If you like what you're receiving you can always decide to become a supporting member.

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Make sure to subscribe to our free newsletter first. From there, we'll guide you to become a member.

What if I'm already a subscriber?

We'll add a link to become a member in our free newsletters. From there you can easily upgrade.

Can I cancel my subscriptions at any time?

Yes, you can cancel whenever you want. You'll receive the members only content until the end of your monthly billing cycle.