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Cynical Tactics for Change Management, Summer Hurry Up And Wait - Coté's Commonplace Book - #72

Cynical Tactics for Change Management, Summer Hurry Up And Wait - Coté's Commonplace Book - #72
By Coté • Issue #72 • View online
Scroll to the bottom for my daughter’s favorite joke.

Cynical Tactics for Change Management
Most people don’t want to change. And why would they? What they’ve done to this point has been successful: they’re still here! Most people want stability in their day-to-day life, not the risks of trying new things all the time. So when you’re changing how you think about and build software, you need to make changing seem like the safest choice over staying the same.
There are some - perhaps even many! - who will change how they’re working because they can clearly see that they’ll get better at doing their job and that the software they make are better. Indeed, most individual staff members are up for change if they believe it’s what management actually wants them to do and that they’ll be rewarded. Oddly, management, and even executives, are the ones who seem reluctant to change. That reculcance can come from the fear of failure (and the resulting corporate punishment), discomfort with the new way of working, but also just disbelief that change actually needs to happen. 
If you’ve tried to get people to change based on growth mindset thinking but they’re still resistant, here are some urgency-based motivations that may work. These motivations also serve as a sort of gauge for your organization’s actual need to change. If you find yourself having to put a lot of work into justifying each of these urgencies, maybe everything is OK and there actually is less need to change.
New, fierce Competitors
One type of urgency that was very popular in the 2010’s, is the threat of “tech companies” entering existing industries and markets. In the past, there were banking and insurance companies, AirBnB, Uber, and Tesla - BOO! Retail faced this threat from “tech companies” at the start of the 21st century. Competition wasn’t always direct, it can also be from tech companies getting in between you and your customers. For example, one summer several years ago, Google experimented with a search engine for car insurance which spooked many companies in that business.
It turned out that many of the threatened companies survived and are still here. I don’t believe this is because the threat of tech companies was false, but because many companies took that threat seriously and used it to lay the foundations for changing how they built software. As evidence of this, many companies and government organizations were able to quickly retool their businesses with software during the COVID years. The work was hard, but it was not impossible. Indeed, many of the successful companies have become the fierce competitors themselves.
The tactic here to deal with reluctance to change is to find competitive threats and use that as urgency to change. What’s important is to show that the competitor is using its prowess at software to gain business advantage. Remember to not only look at “tech companies,” but also “traditional” competitors who have recently transformed their software capabilities.
Old Technology
An aging technology stack can also provide urgency. A major database or ERP system you rely on is about to become obsolete and therefore support costs are going to go way up. You might be losing the skills to keep the mainframe applications up to date. You’ve got this inevitable almost end date that you’re going to encounter, that you can’t really get around. And it’s obvious what the urgency is. Whenever there’s a modernization program afoot, you have the chance to introduce change and new ways of working. 
IRL Urgency
And, of course, as we’ve seen way too much of recently, you also have total, external factors that really have nothing to do with your business, whether it’s things like COVID, weird, economic ebbs and flows, and global crises. New laws and regulations are a frequent type of urgency as well. For example, health care standard in the US is driving a lot of modernization in the healthcare sector, while open banking regulations in the European Union have driven many modernization programs.
These are not always pleasant urgencies to deal with, but they may provide you an option for motivating people to change.
Ensure You Always Have Urgency
Whatever it is, you should always have a few “urgencies” ready to use for people who don’t want to change. In fact, it’s probably always a good idea to keep the organization in a state of mild urgency. As one CEO put it, you want to always run your organization in the yellow. If everything is green, then people get too relaxed and too easily slide into decadence. If it’s always red, then people get exhausted and demoralized - not to mention that because you’re in red, crisis mode all the time, things are in a failing state! But by keeping the organizations’ mental state right in the middle, yellow, you have just enough urgency to keep people motivated to find better ways to work.
So whether or not you have an urgency that’s real or not you definitely need to come up with one, maybe even manufacturer one that allows you to run in the yellow instead of in the green and that area of complacency.
Keeping some “urgencies” always on-hand is, admitly, a cynical way of managing. Indeed, if you find yourself only using these types of urgencies to motivate people, you likely have a poor, even caustic corporate culture that needs to be addressed.
Summer Hurry Up and Wait
These weeks are a bunch of rush to do a lot but that seem to lead to little.
I have several stalled out writing projects - “stalled out” in that they seemed like a good idea, but as I got 10 to 15% through them, realized they didn’t work. It takes a lot of, I don’t know, “grit” to realize this and then give up. You have to think: “part of the creative process is coming up with ideas that will work, and coming up with them is more than just writing some one-line pitches up, sometimes you have to actually start writing a lot to see if it works.” Still, that can generate some useful content, like the piece on cynical change motivations above.
The idea with that was: I should take transcript for some of the tiny videos I’ve done and work them into Seth Godin-y style “blog posts.” It sort of works, but they’re too pithy and frequently just duplicate better content. I start thinking “I feel like I’ve written this before, I should cut and paste that into here!” Once I have that thought four or five times in an hour of typing, I need to give up on it. No need to rewrite it. Of course, someone else has frequently written a better version. Indeed, many of those little videos I do are just summaries of already existing content. You can’t ouroboros-recycle the content too much.
And, it’s also summer. Meaning people are on vacation here and there, less meetings, school is ending, and the mega-month of absolutely nothing happening in Europe, August, is fast approaching. But, then there’s the conferences in the fall to think about talks for.
Ah, and then there’s the two large projects that are sort of sitting at the dock, waiting to be delivered. One, a 14 page or so white paper on developer toil, the other the mostly finished legacy trap book we’ve been working on for the past year. These are the worst hurry up and wait dead-zones: it’s so tempting to just put them into a blog post, throw a link in Twitter and LinkedIn (and here) and be done with it. But, you have to wait, go through the process. (If you too can’t wait, email me, and I’ll send a secret link to them.)
These are all “good problems to have” when you’re staring out the window at Ghent where you’re doing some remote work. “Good problems to have.” That’s a a phrase, I think, that is the equivalent of a “bless your heart!” for when you want to trivialize someone’s anxiety because, you know, you’re like “you think you have it bad!”
Recent Tiny Videos, The Work Ones
Tanzu Talk: Avoid Lean Product Management Shock #shorts #agile #productmanagement #leanstartups
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Software Defined Talk Episodes
Relevant to your interests
You may notice a bit of a theme. I want to write about books and reading, and perhaps a few other things. I don’t want to maintain a social media account. I don’t want to have to take lovely photos for everything I write. I don’t want to be responsible for a conversation. I don’t want commentary and I don’t care about everyone’s opinions. 
Cloud infrastructure spend to top non-cloud in 2022
The Contemporary Clinic #1: The Mysterious Return of Imposter Syndrome
100 Tips for a Better Life
My daughter’s favorite joke
Sometimes Colophon
I’m close to transforming the way I do my newsletter. This mostly has to do with overthinking how I log links in Drafts,, and write in markdown in Bear. I don’t know man. This hopefully will mean more frequent publishing, but it also means I’ll probably move back to buttondown - the simplicity of Revue is nice…but it’s just too desktop-oriented.
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