Back in the bad times, we lived in a macro community. However, pop culture is not and never will be the same. There is no longer a single shared experience; we all consume experiences from the various communities we exist. This allows us to be super-geeks and surround ourselves with the things we love.
The trouble is there is no good way to participate in a community. I follow Twitter accounts, joined a Discord channel, hit the bell on YouTube, watch Twitch live streams, download podcasts, and even subscribe to Patreon content, all just for a single community I enjoy. It’s a mess for both the consumer and the creator.
Twitter’s new services - such as integrating Periscope fully into the main app, acquiring Revue newsletter service, and the Clubhouse-clone Spaces - make it easier to be a part of a community. When all of these tools are fully integrated, there will be no reason to leave them to a different service.