When to speak
I spend most of my time copywriting. Blog, email, social media, ads, the majority of my time is writing words. Because I write so much, I also spend an inordinate amount of time thinking about the words I’m going to say. They need to be focused and succinct, but also important, intriguing, and thoughtful. Therefore not every word I write gets published.
However, there is a misconception that content is king. Meaning any content is king, even if you don’t have anything productive to say. This is obvious on any holiday, whether it is trivial like National Ice Cream Day or for greatly important days for action like Martin Luther King, Jr. Day.
You don’t have to publish something every day. Hell, you don’t have to publish anything unless you actually have something meaningful to say. It is okay to not publish a half-baked blog. It is okay to not publish on Instagram every other day. It is okay to not publish a newsletter if you don’t have any content. Don’t waste your and my time just because you feel like you have to publish something.
It is much better to publish quality, thoughtful, productive content for your business than it is to share noise just to check a box. Content calendars are dumb and you don’t need a “cadence”. This is why I miss my bi-weekly newsletter publish date or miss a week on social media. I simply to not have anything to say that I think is valuable.
Publish when it is ready. Publish when the content is valuable. And when you are not speaking - Listen.