The meta-game and your personal brand | Get better every day
Okay, so when you read this newsletter or you follow me I want you to think of three things, not two.
- Personal brand
If you take no other action after reading this newsletter other than reading the link below I will be happy.
For years I have been persuading people to take control of their personal brand and develop a way they will use social media to engage with co-workers, bosses, customers, employees, and industry peers. It is critical to your future success that you play the internet game and that is exactly what the above essay is about.
The internet gives you unlimited opportunities in both the digital and physical world. I can’t sum it up any better than this quote from the Not Boring article,
“The Great Online Game is an infinite video game that plays out constantly across the internet. It uses many of the mechanics of a video game, but removes the boundaries. You’re no longer playing as an avatar in Fortnite or Roblox; you’re playing as yourself across Twitter, YouTube, Discords, work, projects, and investments. People who play the Great Online Game rack up points, skills, and attributes that they can apply across their digital and physical lives. Some people even start pseudonymous and parlay their faceless brilliance into jobs and money.
The Game rewards community and cooperation over individualism and competition. You get points for being curious, sharing, and helping with no expectation of reciprocation. By increasing your surface area, you’re opening yourself up to serendipity. For good actors, the Game has nearly unlimited upside, and practically no downside.”
This is hands-down the best piece I’ve read in a long time, especially about personal branding. Read it and figure out how you are going to play the game.