But why did they search for it?
If you are looking to increase your content marketing and SEO skills, the number one technique to practice is learning searcher intent. In this interview with John Mueller, we realize your content length or comprehensiveness doesn’t matter. What matters to Google is did you satisfy the searcher’s intent. This means understanding your audience, customers, and what problems they need to solve will significantly impact your content marketing and SEO.
Easily these interviews with John Mueller are the best SEO info on the planet. Listening to them live may not be your definition of a good time, but you should make time to read summaries after each.
You only get the reviews you ask for
This explainer on how to request reviews via email is a must-read. Reviews are critical for businesses, predominantly service-based enterprises. Whatever your marketing strategy is, you need to be inviting your customers to leave you a review. In particular on Google and Facebook.
A big part of requesting reviews is to automate it as fast as possible. The article below suggests some automation methods, but the tool doesn’t matter as much as the process. Work with someone to create these emails, get them into a tool, and get it automated. Once you do this, it will have a massive impact on your business for years to come.
Influencers, Pinterest, and your ad budget
I’ve been dabbling more and more on Pinterest this year, as I try to diversify my advertising portfolio away from Facebook, and I’m surprised at the results. So far I’m seeing better top-of-funnel results on Pinterest, even though I am very far away from being an expert on the platform.
To be honest, I’ve been a consistent Pinterest hater. But as it has grown, plus the new tools and created new ad inventory, it is hard to not incorporate Pinterest into any digital marketing strategy.
If you are looking to add influencer marketing to your efforts, I think Pinterest will be a place for experimentation while keeping CPM rates reasonable. It is easy to see that they are willing to develop their own in-house influencers and getting in now is worth your investment.
The Danger in Routines | Get Better Every Day
Don’t ask me how, but I didn’t know about James Clear or his ridiculously awesome newsletter until just a few weeks ago. In a recent edition
, there was this quote from John Shedd:
“A ship is safe in harbor, but that is not what ships are built for.”