Resources for getting started
There is a wealth of free services for new businesses to help anyone get started. I love these kinds of projects, like unDraw linked below, that open source resources without limitations. The illustrations you find on this site are free to use in any scenario, so you don’t have to learn about licensing, which is incredibly tricky when you are getting started.
This allows you to grow with your limited resources. Then, as you grow, you can find people and companies that can create tailored content for you.
The only thing I see as problematic with these types of open resources is that it leads to people thinking that good design work is either free or low cost. Good design costs money. Do not conflate getting started content with highly optimized, specially tailored design.