CorrTek Marketing Mixer

By Dominic Corriveau

The industries most fascinating news, insights, and tactics (with oddly specific rants) from Dominic Corriveau.

The industries most fascinating news, insights, and tactics (with oddly specific rants) from Dominic Corriveau.

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19

issues

#19・

Break Time is Over | CorrTek Marketing Mixer #69

Resources for getting startedThere is a wealth of free services for new businesses to help anyone get started. I love these kinds of projects, like unDraw linked below, that open source resources without limitations. The illustrations you find on this site ar…

 
#18・

Speak Carefully - CorrTek Marketing Mixer #68

When to speakI spend most of my time copywriting. Blog, email, social media, ads, the majority of my time is writing words. Because I write so much, I also spend an inordinate amount of time thinking about the words I’m going to say. They need to be focused a…

 
#17・

Keeping Marketing Simple - CorrTek Marketing Mixer #67

The Four C'sI love this breakdown of the Cash App, in particular I've been thinking a lot about this quote:"Cash App mastered the 4Cs of successful brand building - community, collaborations, content and curation - and turned them into its winning go-to-marke…

 
#16・

To 2022... And Beyond! | CorrTek Marketing Mixer #66

2022 and Marketing PlanningThere are two camps for annual planning. Either you completed it back in early November or you will be “working on it” in January. In my opinion, annual planning is a waste of time. Setting out goals to achieve 9-10 months from now …

 
#15・

The Wind of Change | CorrTek Marketing Mixer #65

Stop acting like everyone is your customerOne of the things that truly irks me about modern marketing is their disconnect with their customers and the job they need done. Rather than knowing why a customer would contact a company and what the customer needs d…

 
#14・

How can I help? | CorrTek Marketing Mixer #64

Twitter Interlude

 
#13・

We are getting scammed. Do I have that right? – CorrTek Marketing Mixer #63

In contrast to a previous article I shared about the great online game, there is a different perspective that I have been contemplating lately.Inspiration for this post from from here: The passion economy is a trapIn The Great Online Game, we are all accumula…

 
#12・

Are You Real? Or Creepy AF? - CorrTek Marketing Mixer #62

Twitter Interlude

 
#11・

It Can Be Done Better | CorrTek Marketing Mixer #60

It has been a minute.I have been inconsistently writing this newsletter lately, which is supposed to come out bi-weekly. However lately I haven’t been that inspired to talk about marketing. After doing it professionally for more than 8 years, I’ve hit a sort …

#10・

Learning and Unlearing are Equally Important | CorrTek Marketing Mixer #59

Your job is to be competent with the tools you haveThere seems to be a serious downtick in general computing skills. This is sort of a sore spot for me, so buckle up for a rant. Tech literacy is more than just being able to open websites and check your email.…

 
#9・

Try It for a Week | CorrTek Marketing Mixer #58

So, about captioningThis feels like a good point to talk about captioning and, in particular, auto-captions found in video conferencing apps like Teams or video content services like YouTube or TikTok. Just cause it is there doesn’t mean people use it. Earlie…

#8・

Just do These Three Things | CorrTek Marketing Mixer #57

Always start with accessibilityI hope when you think of this newsletter, you think of two things.First, it’s from that guy that is nonstop hype for Twitter.Making accessible content is job #1 for marketing.First and foremost, you should be making your website…

#7・

Twitter Takeover | CorrTek Marketing Mixer #56

It is no secret I am Twitter obsessed. So rather than a full newsletter this week, I am sharing all the things I am watching and why I think what they are working on is the future of the internet. For the last ten years, Twitter has mostly sat on the sideline…

#6・

The holistic strategy of clarity | CorrTek Marketing Mixer #55

Something about seeing other people take a huge risk gives me a jolt of motivation. Both in my close circle of friends and the people I follow online there has been a lot of people making big changes. Watching this happen has spurred me into action as well (t…

 
#5・

Always be Planning | CorrTek Marketing Mixer #54

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#4・

Understanding who you are | CorrTek Marketing Mixer #53

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#3・

CorrTek Marketing Mixer - Issue #4

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#2・

If you’re gonna use social media anyway… | CorrTek Marketing Mixer #51

In the last few editions of this newsletter I’ve been attacking the “traditional norms” of digital marketing, which is a funny phrase for something that is so new. I’ve been particularly hard on social media over the last month, so let’s take a break from dun…

 
#1・

What has social media done for you? | CorrTek Marketing Mixer #50

I’ve also recently written about how social media is changing and why it’s going to get a lot harder to be seen since the election.