Content is hard. Every year, the bar for coverage-worthy content rises.
Not so long ago we were churning out infographics, building links in their hundreds with relatively modest budgets.
Having a novel format of content to rely on that could carry an uninspiring idea to success was good while it lasted, but those days are long gone.
Us content marketers are a persistent bunch, though. We don’t need a fancy format to lean on. We’re better than that.
These days, in order to consistently create successful content pieces, you need to consistently come up with extraordinary ideas. There are no shortcuts or magic bullets.
Unfortunately, these extraordinary ideas very rarely fall into your lap, and in order to discover these extraordinary ideas, you first need to find inspiration.
Content, Curated. is a monthly newsletter that highlights exceptional content, must-read articles, people worth following and more.
If you’re already subscribed, thank you! If you’re not and you work in the field of content marketing, be sure to sign up to receive a monthly shot in the arm full of juicy ideas to s̶t̶e̶a̶l̶ inspire and inform your future campaigns.