1. You Must Buy By Fire By Force
This one is actually called forced continuity.
It exists on the basis of
‘You chop five of my carrot in the name of tasting, you come talk say you no dey buy. You don buy this market o”
This is the one where a website offers you a free trial version of their product but as a caveat, you have to put in your card details, housing information etc.
That on its own might not necessarily be a bad thing, but it gets really bad when they don’t send you a reminder that the free trial will soon end or they intentionally make it hard to cancel it or they don’t provide a cancel subscription button.
Or what about the sites that you manage to cancel the subscription but e no go cancel and dem just dey comot your money?! That thing is 419 in tech bro hoodie. Oloun.😒
2. Roach Motel.
Do you know how hard it is to kill flying cockroaches? That’s where they probably got the inspiration for this one.
The roach motel approach makes it easy to subscribe to something but makes you provide the belly of an alligator, the left testicle of an albino elephant, the heart of a python and a cancerous cell in the intestines of a jellyfish before you can get out of it.🌚
Many telecommunication companies are sitting at this table.
3. Pop Up Disturbances
So oftentimes if you’re using the free version of an app, you already know you’ll get disturbed with ads.
It’s the life of a star and you already accept it, so, it really isn’t that much of a problem except for when they turn their ads to fried yam supremacy: the battle of the chokes.🤺
Quick example, if you use a Samsung device and you’re using a Samsung Max VPN, you will discover that whether or not you have Opera Mini on your phone, you get a pop up that says Opera Mini is giving you free 50mb of data to use on your phone.
The only available call to action button is ‘OK’. There’s no cancel button.
That’s a dark pattern and they should actually swear for Opera Mini and Samsung.
In fact, another one is this: if you use an Infinix device and you use follow come launcher, you will see some apps that you didn’t download on your phone screen.
They’re usually games and some rubbish stuff like that. Na bad UX because you can’t clear those things from your screen.
4. Motivational Barawo.
This one I’m sure you’ve seen before.
They will tell you they have a free book or a free article to show you, but you gazz drop your email address, compulsorily join their newsletter, sometimes even give them your left intestine because of the ordinary article. On top wetin na?
It can also manifest like this: you’re already reading the article o, they will drop a passive-aggressive request for you to subscribe to something..but again, there’s no cancel button and you cannot continue reading your article without clicking on that thing.
These guys can then bombard you with emails selling their services or they can even sell your information to advertisers. Again, motivational barawo.
5. Friend Spam
Festoffost, the name of this one is very, very suspicious. Just say it out loud. 🌚
Anyway, this is the one where you sign up on a social media platform and they ask for permission to see some of your contacts blablabla under the guise that they want to use it to help you find your friends.
What now happens additionally to that, is that they will send messages, posing as you, to disturb your friends to come and join their platform.
6. The Travel Diaries of the Israelites in the Wilderness
The thing about this one is that you’d often find it on websites that provide music and movie downloads illegally or all these low budget blog sites.
I’m talking about those websites where you will click on one button and it will redirect you to 1xbet or Merrybet or sometimes a pornography site or many other options irrelevant to what you clicked on.
6. Bros, your money has fallen on the ground.
You know how in secondary school, your idiot classmates will say, your #20 has dropped to the floor, so that they can give you a knock on the head? Na the same tactic.
This one is actually called Misdirection.
They intentionally try to distract you with something, so that you don’t notice a particular thing.
For example, when you want to sign up on some websites, you will find that there’s a large call to action button, there’s now a tiny box that literally states that you agree to provide all your information, subscribe to their newsletter, feed their dog and babysit their bicycles.
The crazy thing? It comes pre-ticked, if you are not sharp, you will just click on sign up and not unclick stuff like that.