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Storypreneur - Issue #4

Hi everybody!  First, we're growing in numbers.  If you've just recently joined, welcome!  You can ex
Storypreneur | Instantly Applicable
Storypreneur - Issue #4
Hi everybody!  First, we’re growing in numbers.  If you’ve just recently joined, welcome!  You can expect lots of great stuff on storytelling in business that you won’t find anywhere else.  If you like what you’re reading, please share this with co-workers, colleagues, and friends.
Here in Issue #4, you’ll read about storytelling in some unexpected contexts:  storytelling and high-end auction houses like Christie’s in New York; storytelling and tourism in places like South Africa.  
There’s also a great article on how to write an effective call to action (CTA).  Who knew there were 31 flavors of a CTA?  I’ve read it, re-read it, and just saved it.  It’s important because one of the blind spots in business storytelling is forgetting the call to action or not making it strong enough.  After all, the ultimate goal of communication in business isn’t to communicate – it’s to drive business.  It’s to move someone to take the action you want.  
As always, I include a piece on the coming of 5G which will power the Internet of Things and boost the amount of data we produce and consume exponentially.  We’ll need storytelling more than ever to make sense of all that data in a way that matters to other people.  The 5G piece is from MIT’s Technology Review and the best synopsis of the issue I’ve come across.  
Enjoy this issue.  Spread the word.  Share any feedback.  
Best,  Douglass

Leadership
Why Leadership = Storytelling – The Mission – Medium
Brand + Marketing
Why the Best Storytellers Achieve the Most Brand Awareness
The Art of Storytelling (and Marketing): How Christie's Tailored the Rockefeller Narrative to Different Audiences Around the World | artnet News
The art of storytelling in tourism | Pretoria News
10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)
10 Types of Evergreen Content You Can Publish on Your Blog
Neuroscience
Sales
31 Call To Action Examples (And How to Write the Perfect One)
5G
Data
Hard Data Shows This Soft Skill Will Make You 35 Percent More Persuasive | Inc.com
Data-Driven Storytelling Can Lead to Success - Target Marketing
Storytelling and Theater
How This Executive Explores The Worlds Of Digital And Theater
Culture Change
Ex-Googlers founded Humu, look for candidates who can tell a story - Business Insider
Because Not Learning is a Burning Platform
Retooling the art of learning for emerging information society — Features — The Guardian Nigeria Newspaper – Nigeria and World News
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