In issue #2 of Storypreneur, storytelling abounds from Jeff Bezos to Brand Strategy. Below are my Top 5 Quotes and/or Insights. If you find this newsletter useful, please share.
1. Jeff Bezos and His Ban on PowerPoints. Check out Amazon’s Annual Shareholders’ Letter http://bit.ly/2K12Os5
2. 6 Second Attention Span Story: The art of great storytelling is in fact controlling flow of information.
3. Investor Pitch Story:
Each story is a chapter in that book of your brand, company.
It’s also critical you hone in on the parts of the business that will convert their interest and care into cash.
4. Brand Strategy Story:
Don’t fall into the trap of being indistinguishable.
5. 9 Ways to Storify Your Next Event:
Remind your client that when it comes to messaging, people don’t hear what you say, they hear what’s in it for them.