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Storypreneur - Issue #2

In issue #2 of Storypreneur, storytelling abounds from Jeff Bezos to Brand Strategy.  Below are my To
Storypreneur | Instantly Applicable
Storypreneur - Issue #2
In issue #2 of Storypreneur, storytelling abounds from Jeff Bezos to Brand Strategy.  Below are my Top 5 Quotes and/or Insights.  If you find this newsletter useful, please share.
1.  Jeff Bezos and His Ban on PowerPoints.  Check out Amazon’s   Annual Shareholders’ Letter http://bit.ly/2K12Os5
2.  6 Second Attention Span Story:  The art of great storytelling is in fact controlling flow of information. 
3.  Investor Pitch Story: 
Each story is a chapter in that book of your brand, company.
It’s also critical you hone in on the parts of the business that will convert their interest and care into cash.
4.  Brand Strategy Story:
Don’t fall into the trap of being indistinguishable.
5.  9 Ways to Storify Your Next Event:
Remind your client that when it comes to messaging, people don’t hear what you say, they hear what’s in it for them.

Leadership
Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant | Inc.com
Attention Spans
Only got 6 seconds for your ad? Then take some tips from Alfred Hitchcock - Mumbrella Asia
Investor Pitches
The pitch: Four ways to craft a company story so people listen - SmartCompany
Brand + Marketing
The 16 Rules of Brand Strategy – Startup Grind – Medium
9 Ways to Storify Your Next Event – Douglass Hatcher – Medium
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