A 216-word pitch email that turned a start up into $2.6 billion acquisition. Storytelling and IoT. The science behind the human urge to tell stories. And two tools for your content marketing toolkit. It’s all here in issue #31.
Looker went from a single customer to more than 1700, from a small, scrappy team in Santa Cruz to a 700-person company spanning eight offices around the globe. Now on the heels of its acquisition by Google, co-founders Lloyd Tabb and Ben Porterfield, CEO Frank Bien, and first investor Bill Trenchard come together to fill in the details and dig into the lessons learned from Looker’s founding story.
By 2030, each person will own 15 connected devices and that means unprecedented amounts of data. What marketers and brands do with that data is up to them. But if they choose to not use that data to tell stories, they might as well be walking away from money on the table.