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Storypreneur | Instantly Applicable - Issue #27

The Big Idea in your first story is really all about one of the Oldest Ideas in human history: the i
StoryHub | The Best in Business Storytelling Content
Storypreneur | Instantly Applicable - Issue #27
By communicate4IMPACT  • Issue #27 • View online
The Big Idea in your first story is really all about one of the Oldest Ideas in human history: the importance of trust. On the downside, the author sets up a false choice between Big Data and Big Ideas. You need both. But the author’s real focus is the need for trust. And he’s right. The fuel that drives the Big Data engine is trust – consumer trust but also cyber trust.
Your second story is about storytelling and challenger brands. Spot on stuff. The last story is one I tackled in a previous blog post: there’s great power in storifying your events and it’s an effort that begins, not with the event itself but with those attending it.
Enjoy!

Content + Marketing
2019 Content Marketing Trends: Say Goodbye To Big Data And Hello To Big Ideas
The biggest content marketing trends of the year are all about recommitting to our audiences, which includes building their trust and focusing on what matters to them most.
www.forbes.com  •  Share
Brand + Marketing
Audience-First Approach
Putting Attendees at the Heart of an Event
George P. Johnson’s Felippe Diaz describes how the agency amplified engagement at IBM’s Think conference for Australia and New Zealand.
www.pcma.org  •  Share
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communicate4IMPACT

When we first launched communicate4IMPACT, we looked for a one-stop platform curating the latest and greatest in business storytelling content. We knew there were some great newsletters out there, but that’s not what we were looking for.

We wanted articles and posts from diverse, credible, and interesting 3rd party sources that spoke to the business storytelling principles we care about—principles like the importance of putting your audience first, the challenge of capturing and keeping audience attention, not to mention the need for sure-fire strategies for inspiring action.

We also wanted to know who in the marketplace was doing business storytelling well and what they were doing differently. Not finding what we were looking for, we decided to start our own curation platform called Storypreneur. This year, we rebranded Storypreneur as StoryHub.

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