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Storypreneur | Instantly Applicable - Issue #26

With the 2019 World Economic Forum's Annual Meeting firmly in the rearview mirror, now is a good time
StoryHub | The Best in Business Storytelling
Storypreneur | Instantly Applicable - Issue #26
By communicate4IMPACT  • Issue #26 • View online
With the 2019 World Economic Forum’s Annual Meeting firmly in the rearview mirror, now is a good time to reflect on leadership. Storytelling and leadership have long gone hand in hand. After all, storytelling is what enables a leader to fill the gap from what is and what could be.
Here in Issue #26, you’ll find some great perspectives on leadership with some storytelling sprinkled in for good measure. We’ll close out with an homage to poet, Mary Oliver, with a piece from Forbes. Mary Oliver has many great quotes but I do love this one about attention: “attention without feeling, I began to learn, is only a report. An openness — an empathy — was necessary if the attention was to matter.”

Leadership 4.0: The Call To Lead From Davos 2019
Winning the ’20s: A Leadership Agenda for the Next Decade
5 Ads That Tell Great Stories: Insight From a Pixar Movie Writer
7 Leadership Lessons From Mary Oliver On How To Forge Your Own Path
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When we first launched communicate4IMPACT, we looked for a one-stop platform curating the latest and greatest in business storytelling content. We knew there were some great newsletters out there, but that’s not what we were looking for.

We wanted articles and posts from diverse, credible, and interesting 3rd party sources that spoke to the business storytelling principles we care about—principles like the importance of putting your audience first, the challenge of capturing and keeping audience attention, not to mention the need for sure-fire strategies for inspiring action.

We also wanted to know who in the marketplace was doing business storytelling well and what they were doing differently. Not finding what we were looking for, we decided to start our own curation platform called Storypreneur. This year, we rebranded Storypreneur as StoryHub.

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