Learn how the storytelling structure of an animated holiday classic can help your storytelling, regardless of what business you’re in. You’ll also learn about storytelling when it comes to product development and management. Last, we include an article on the best antidote for the curse of knowledge: learning something new.
The curse of knowledge happens when you assume your audience knows what you know and you begin to use words, phrases, or jargon associated with a particular industry or discipline – language that may be familiar to you but foreign to your audience. Alienating your audience by using phrases or words they don’t know is a cardinal sin in business storytelling. In today’s third article, the person learning something new is tennis icon Serena Williams. She’s learning how to code. Enjoy!