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Storypreneur | Instantly Applicable - Issue #24

Learn how the storytelling structure of an animated holiday classic can help your storytelling, regar
StoryHub | The Best in Business Storytelling
Storypreneur | Instantly Applicable - Issue #24
By communicate4IMPACT  • Issue #24 • View online
Learn how the storytelling structure of an animated holiday classic can help your storytelling, regardless of what business you’re in. You’ll also learn about storytelling when it comes to product development and management. Last, we include an article on the best antidote for the curse of knowledge: learning something new.
The curse of knowledge happens when you assume your audience knows what you know and you begin to use words, phrases, or jargon associated with a particular industry or discipline – language that may be familiar to you but foreign to your audience. Alienating your audience by using phrases or words they don’t know is a cardinal sin in business storytelling. In today’s third article, the person learning something new is tennis icon Serena Williams. She’s learning how to code. Enjoy!

What I learned about writing and storytelling from Rudolph the Red-Nosed Reindeer | Poynter
The art of storytelling you should master as a product manager
Serena Williams says it’s ‘really important’ to learn this skill -- and how you can kill it at work by learning new things too - MarketWatch
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When we first launched communicate4IMPACT, we looked for a one-stop platform curating the latest and greatest in business storytelling content. We knew there were some great newsletters out there, but that’s not what we were looking for.

We wanted articles and posts from diverse, credible, and interesting 3rd party sources that spoke to the business storytelling principles we care about—principles like the importance of putting your audience first, the challenge of capturing and keeping audience attention, not to mention the need for sure-fire strategies for inspiring action.

We also wanted to know who in the marketplace was doing business storytelling well and what they were doing differently. Not finding what we were looking for, we decided to start our own curation platform called Storypreneur. This year, we rebranded Storypreneur as StoryHub.

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