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Storypreneur | Instantly Applicable - Issue #20

Two notable topics we tackle here in issue #20: Attention Spans. There are more and more pieces com
StoryHub | The Best in Business Storytelling Content
Storypreneur | Instantly Applicable - Issue #20
By communicate4IMPACT  • Issue #20 • View online
Two notable topics we tackle here in issue #20:
  1. Attention Spans. There are more and more pieces coming out that are making a point that attention spans aren’t going down as much as standards and selectivity are going up. Here’s the rationale for this thinking: in the media, we talk about paid and earned media. In the attention space, there is no paid attention, only earned. You can’t pay someone to truly absorb your message and then act on it. You have to earn their attention. The answer for many is shorter content. But that’s not solving the right problem. People don’t want less content, they want better content. Your best chance for delivering better content that captivates your audience and grabs their attention is storytelling. For more, check out the first story below.
  2. A.I. (Artificial Intelligence) Meet S.I. (Security Intelligence). There’s a great piece on Skyword’s Content Standard blog on Security Intelligence or as we think of it: S.I. The post considers the challenges and the opportunities for storytelling in the security space. Very interesting. Good advice for storytelling both reactive and proactive on sensitive matters.

Attention Spans
Sorry, Goldfish: People's Attention Spans Aren't Shrinking, They're Evolving
Security Intelligence (S.I.)
Safe and Secure: How Security Industry Marketers Tell Stories Without Spilling Secrets
Business Storytelling Models
3 Simple Models for Building an Audience with Storytelling - Copyblogger
Did you enjoy this issue?

When we first launched communicate4IMPACT, we looked for a one-stop platform curating the latest and greatest in business storytelling content. We knew there were some great newsletters out there, but that’s not what we were looking for.

We wanted articles and posts from diverse, credible, and interesting 3rd party sources that spoke to the business storytelling principles we care about—principles like the importance of putting your audience first, the challenge of capturing and keeping audience attention, not to mention the need for sure-fire strategies for inspiring action.

We also wanted to know who in the marketplace was doing business storytelling well and what they were doing differently. Not finding what we were looking for, we decided to start our own curation platform called Storypreneur. This year, we rebranded Storypreneur as StoryHub.

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