Two notable topics we tackle here in issue #20:
Attention Spans. There are more and more pieces coming out that are making a point that attention spans aren’t going down as much as standards and selectivity are going up. Here’s the rationale for this thinking: in the media, we talk about paid and earned media. In the attention space, there is no paid attention, only earned. You can’t pay someone to truly absorb your message and then act on it. You have to earn their attention. The answer for many is shorter content. But that’s not solving the right problem. People don’t want less content, they want better content. Your best chance for delivering better content that captivates your audience and grabs their attention is storytelling. For more, check out the first story below.
A.I. (Artificial Intelligence) Meet S.I. (Security Intelligence). There’s a great piece on Skyword’s Content Standard blog on Security Intelligence or as we think of it: S.I. The post considers the challenges and the opportunities for storytelling in the security space. Very interesting. Good advice for storytelling both reactive and proactive on sensitive matters.