Happy Labor Day! In this issue, you’ll read 12 lessons about storytelling from members of the Forbes Agency Council comprised of PR and Advertising executives. You’ll get a down and dirty primer on sales – one that reinforces the foundational storytelling precept of putting your audience first. And, saving the best for last, I can’t wait for you read about what some advertising execs are doing in order to do good with data. Imagine for a second what the following topics could possibly be about: America - Let’s Do Lunch and Heads on Beds. It’s all here in issue #17.