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Storypreneur | Instantly Applicable

What does Aristotle have to do with your sales strategy? What's your Rapport Score and how can storyt
StoryHub | The Best in Business Storytelling Content
Storypreneur | Instantly Applicable
By communicate4IMPACT  • Issue #13 • View online
What does Aristotle have to do with your sales strategy? What’s your Rapport Score and how can storytelling help boost it? What 400,000-year-old practice does Sir Richard Branson rely on for his success? It’s all here in Issue #13. Read on…

Storytelling + Sales
How to Sell Anything: Aristotle and the Ancient Art of Persuasion
Storytelling + Science
Storytelling Can Help Companies Build Rapport
Richard Branson Taps Into a 400,000-Year-Old Practice to Unleash His Best Ideas. You Can, Too |
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When we first launched communicate4IMPACT, we looked for a one-stop platform curating the latest and greatest in business storytelling content. We knew there were some great newsletters out there, but that’s not what we were looking for.

We wanted articles and posts from diverse, credible, and interesting 3rd party sources that spoke to the business storytelling principles we care about—principles like the importance of putting your audience first, the challenge of capturing and keeping audience attention, not to mention the need for sure-fire strategies for inspiring action.

We also wanted to know who in the marketplace was doing business storytelling well and what they were doing differently. Not finding what we were looking for, we decided to start our own curation platform called Storypreneur. This year, we rebranded Storypreneur as StoryHub.

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