As some of you may know, CES (formerly known as the Consumer Electronics Show) has been meeting this week as it does every year in Las Vegas. The next generation of mobile, 5G, has again been a hot topic of conversation. 5G isn’t a household term and not something that most businesses are currently immersed in with the exception of big 5G players in the telecom space like AT&T, Verizon, Sprint, Samsung, Qualcomm, Ericsson, Huawei, and others – just to name a few.
Why should you care about 5G from the standpoint of business storytelling? 5G is the technology that will largely power the Internet of Things. With 5G, there is practically no delay in the transfer of data. This functionality is what will allow for everything from driverless cars to long distance surgery involving robotics. As 5G technology matures along with the marketplace for it, we will see an exponential increase in data, content, and information. If you think it’s hard to break through the content clutter and message noise now, just wait a few years.
The ability to organize data, content, and information in a sensible, meaningful, compelling way that connects with audiences you care about will be more mission critical than ever. The discipline that will help you do that is of course business storytelling. Now is the time to really hone your storytelling chops.
I talked about a lot of this in a blog post published on Medium during CES 2018. Click here
to read the piece. I also talk about it in one of the videos in a course I have online through Udemy. Click here
to see the video for free.
As this year’s CES comes to a close and with Mobile World Congress on the horizon later next month, I thought it made sense to include several articles on 5G and the current state of play.
TO LEARN MORE ABOUT BUSINESS STORYTELLING AND 5G:
Take our online Udemy course Storytelling for Business Results
, which includes a section on Business Storytelling in a 5G World
. The course currently has 42 students to date from all over the world and an average rating of 4.8 stars. It’s short and to the point and is chock-full of great business storytelling tips you can use right away.
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