Storypreneur is for those of us who believe in the power of storytelling to help the businesses, organizations, and institutions we work for and care about stand out in a crowded marketplace. Storypreneur curates the best stuff we can find to help you build the case for storytelling wherever you work, whatever you do.
Once upon a time there were businesses, and businesses needed to sell things to survive. So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. Life was good for good businesses.
In my strategic messaging and positioning work with CEOs and leaderships teams, my goal is to align everyone around a story that’s going to drive sales, marketing, fundraising, recruiting, product—everything.
The only way that companies will be able to succeed in their marketing and sales efforts is to adopt a radical strategy that has rarely been used before: telling the truth. So says Robert McKee, the most well-known and respected teacher of the art of storytelling in the world.
Seth Godin is a marketer and bestselling author whose work centers on spreading ideas and building communities. Godin thinks action on global warming – “just like slavery or gay rights” – depends on effective storytelling, which sparks a culture of change.