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The Chomp #062: FOMO = (unseen)effort x results

The Chomp
The Chomp #062: FOMO = (unseen)effort x results
By Cody McCauley  • Issue #62 • View online
Hey Everyone 👋 ,
Welcome back to The Chomp—your biweekly dose of the best strategic thinking content and top emerging business trends from the internet and beyond.
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With that, let’s dive into it.

In the last issue I sent out, I included an essay in the Chum Bucket on dealing with FOMO by Jay Vasantharajah. It was by far the most clicked-on link I shared. This week, I’m including an equally interesting piece about effort. When read together, I think there’s an important thread between the two, which I’ll attempt to suss out below.
Jay Vasantharajah aptly points out in his recent post that FOMO is created by an event or a result. The fear of missing out bubbles up when you compare yourself to the output of someone else’s work or experience. The result of their work is what you see and ultimately compare yourself to. Yet, the work in that equation often goes unnoticed. So, in practice, FOMO is actually (unseen)effort x results.
The key to dealing with FOMO is then, of course, to ignore the event and focus on the effort. When you’re only looking at the result in isolation, it typically seems obvious. But when you factor in the effort that leads to a result, the process of how that result came to be is revealed. And when people see the real effort required to achieve many of the results they crave, a funny thing happens—their FOMO disappears.
There’s a good reason for this, and it’s the highlight of Ava’s post at Bookbear Express on effort. A lot of people want to be, but not a lot of people want to do. As Ronnie Coleman once said, “everybody wanna be a bodybuilder, but don’t nobody wanna lift no heavy-ass weights.” Anyone can trick themselves into thinking that they want to do. But, it’s the rare person who follows through with the effort requires to achieve the results they crave. 
If you go to a gym on the first Monday in January, everyone and their mother will be there. Go back on the first Monday of March, and it looks quite different. Where did everybody go? What happened to everyone who signed up and said, “THIS is the year I’m going to get in shape”? They all wanted to be, and they thought they wanted to do. They even tried, for a brief period of time. But it turns out, they didn’t really want it that bad. They wanted the results, but they didn’t want to put in the effort.
So, with all those people gone, who’s left? It’s the people who learn to love the process. It’s Ronnie Coleman pumping iron in the gym at 6 am every morning, no matter how badly he’d rather be at home laying in bed. It’s Katrina Lake building Stitch Fix into a $3B business with less than $50M in VC funding. It’s Tom Brady going from the 199th pick in the 2000 NFL draft to the greatest quarterback of all time.
In 2015, Chris Dixon wrote a seminal blog post on company building titled Come For the Tool, Stay For the Network. At the time, it became a go-to strategy for startups to bootstrap a network. There’s a parallel strategy at play for the Tom Brady’s of the world who cross the chasm from wanting to be to truly being. They come for the process and stay for the result.
For those who learn to love the process, another funny thing happens. The results they achieve become an afterthought to the process it took to get there. The process itself becomes the dream. And when the process itself becomes the dream, there’s an interesting shift in mindset. It’s no longer about seeking a result—it’s about the journey of getting to that result.
As the late Kobe Bryant said during his retirement ceremony, “Those times when you get up early and you work hard. Those times you stay up late and you work hard. Those times when you don’t feel like working. You’re too tired. You don’t want to push yourself, but you do it anyway. That is actually the dream.”
The beauty of this mindset is that anyone can achieve it. It sure as shit isn’t easy, but anybody can learn to love the process more than the result. And once you internalize this, there’s an unlock—you start to see the world through a different lens.
You’ll still see the results of others and experience FOMO from time to time. That’s natural—it’s an inescapable human feeling. But, you’ll be able to combat the feeling from overwhelming you. You’ll be quick to notice that you’re only seeing the result. You’re not seeing the process it took to get there.
And then you remember that the result itself is only an afterthought to the person who achieved it. The process is what they care about. And when you remember that, the result becomes just an afterthought for you too.
🔗 Chum Bucket
🗓 Tweet of the Week
Blake Robbins
It's amazing how much better your search results can get when you start to prepend searches with:

site:https://t.co/PrVkYeet8S [search query]

There is so much information that gets unlocked when you search specific sites. This works well for Substack and Medium as well.
🎵 Song of the Week
📚 Books
Currently Reading
Recently Read
💭 Parting Thoughts
This Week in History
On April 4th, 2004, Gmail was launched as an invitation-only beta service. Gmail was initially met with skepticism due to it having been launched on April Fool’s Day, but it quickly won over users after they realized it was for real. (Source)
“Forget the competition and go at your own pace. Your only contest is with yourself.“
— William Zinsser
If you found something that piqued your interest this week, please help me out in expanding the reach of The Chomp by forwarding it along to a friend or sharing it with others in your network. Until next time. ✌️
-CM
This newsletter is created and authored by Cody McCauley and is published and provided for informational purposes only. The information in the newsletter solely constitutes Cody’s own opinions. None of the information contained in the newsletter constitutes—or should be construed as—investment advice.
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Cody McCauley

The Chomp is a roundup of the most interesting content I've read, along with occasional musings on technology and the world. You can expect to find a mix of sub-topics including web3, tech, investing, philosophy, and culture.

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