You might have heard of the term “native ISO” before and wondered what it refers to. This excellent video discusses the topic and what it means for your cameras. Coming to you from ProAV TV, this great video dives into the topic of native ISO. Back in the film days, ISO referred directly to the film’s sensitivity. In other words, when you put film with a different ISO in your
In recent weeks we’ve seen brands pivot their marketing and advertising
efforts to address the ongoing coronavirus pandemic. This past week I’ve
come across two spots that I really like, because I think each addresses
our current situation while staying true to their brand voice.