In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising five of the top 10 free apps in the iTunes App Store. But it’s brands that have the toughest time with engagement given their constant need to attract consumers and drive revenue.
I traveled to Chattanooga last July 4the weekend and took along a Panasonic GH4. I finally took the time to edit together a select group of shots from the trip. The footage was captured in 4K V-Log. Color correction and grading were done with the Lumetri Color panel in Premiere Pro.