New Bears coach Matt Eberflus and general manager Ryan Poles didn’t try to win a popularity contest during their introductory press conference. Instead the pair were straightforward in addressing how they will lead the team. Read the latest coverage and analysis below.

Matt Eberflus’ introductory press conference as Bears coach was as simple and unexciting as an office meeting. It was as though he was the new CEO brought in to boost a struggling operation and he’d called everyone into the conference room to lay out something that sounded more like a business plan than a game plan.

And Halas Hall was long overdue for this approach.

Eberflus made no effort to “win the press conference,” because he probably sees how little value there is in it. New general manager Ryan Poles didn’t do much of that either, aside from a line about wresting the NFC North from the Packers and never giving it back, which is a mostly harmless thing to say — anyone who took this job would set their sight on the same goal — other than the risk of it being thrown in back in his face if it doesn’t happen.

There are no championship trophies for winning people over in January. And this particular fan base is so jaded that it’d be impossible for Eberflus to convince them on Day 1 anyway.

Rather than be consumed with popularity or delivering just the right sound bite, Eberflus gave a straightforward vision of how he intends to steer the Bears from the current state of disarray to a solid, consistent team.

Quarterback Justin Fields made it clear without saying it outright: The Bears’ coaching change was what he needed.

His rookie season in former coach Matt Nagy’s offense, accompanied by former general manager Ryan Pace’s personnel, was rife with snags that made it difficult for him to move toward becoming a franchise quarterback.

With new coach Matt Eberflus committed to ‘‘building this offense around him and his strengths,’’ the hiring of offensive coordinator Luke Getsy and new GM Ryan Poles adamant about providing him a sturdy offensive line, Fields gets a welcomed and necessary reset.

‘‘It’s a clean start and fresh start,’’ he said. ‘‘They have a great plan in place, and I’m ready to follow it.’’

The Bears hired a Hall of Fame executive in Bill Polian, brought in their director of player engagement and a team diversity expert and cast a wide net to snare Ryan Poles — interviewing 13 candidates for their general manager job. But Poles needed only a good night’s sleep and a sixth sense to find Matt Eberflus.

“The moment he walked [into] the room I knew he was the guy,” Poles said. “Especially when he started going through his plan.”

With his dream job in hand, the 36-year-old Poles had the opportunity that new NFL general managers don’t always get — the chance to conduct his own search and hire his own head coach. It’s an extremely critical first hire that usually requires thoroughness, diligence and patience.

Poles finished the job in less than 48 hours.

Did the Bears win the press conference? Patrick Finley, Jason Lieser and Mark Potash analyze what new GM Ryan Poles and new coach Matt Eberflus said — and didn’t say. LISTEN HERE.

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