Matt Eberflus’ introductory press conference as Bears coach was as simple and unexciting as an office meeting. It was as though he was the new CEO brought in to boost a struggling operation and he’d called everyone into the conference room to lay out something that sounded more like a business plan than a game plan.
And Halas Hall was long overdue for this approach.
Eberflus made no effort to “win the press conference,” because he probably sees how little value there is in it. New general manager Ryan Poles didn’t do much of that either, aside from a line about wresting the NFC North from the Packers and never giving it back, which is a mostly harmless thing to say — anyone who took this job would set their sight on the same goal — other than the risk of it being thrown in back in his face if it doesn’t happen.
There are no championship trophies for winning people over in January. And this particular fan base is so jaded that it’d be impossible for Eberflus to convince them on Day 1 anyway.
Rather than be consumed with popularity or delivering just the right sound bite, Eberflus gave a straightforward vision of how he intends to steer the Bears from the current state of disarray to a solid, consistent team.