The end of a microscopic era.

Happy Hump Day! Hope the first half of your week was fruitful and positive. (If you need motivation,
The end of a microscopic era.
By Water & Music • Issue #3 • View online
Happy Hump Day! Hope the first half of your week was fruitful and positive. (If you need motivation, try Usain Bolt, Michael Phelps, Simone Biles, Katie Ledecky, Matt Centrowitz, my favorite runner-nerd Jared Ward or basically any other Rio Olympian.)
The past few weeks were a whirlwind of fun and change. I concluded my incredible internship at Forbes; I had a blast visiting friends and fancy tech HQs in San Francisco; I was part of a 2,000+ crowd watching 1,000 singers perform David Lang’s the public domain at Lincoln Center in humid 95-degree weather; I took my first vacation ever this year (yeah, I somehow didn’t take any breaks during my “gap” semester) in Montauk with my family.
With only three days to go before I move back to campus, I’m in a strange state of limbo, reflecting on the year that I just put myself through—expanding my horizons in the music- and media-tech world while visiting gorgeous cities and making new lifelong friends, yet managing to stay put in my own little corner of NYC, maximizing lazy Netflix weekends while they last. I learned so much about what it takes for music companies and startups to succeed, both from behind the scenes and as an objective observer.
This is the end of a microscopic era for me—now, onto the next one.

Writing
Companies are making some intriguing moves beyond their own territory.
Spotify And Netflix Are Tip-Toeing Into Each Other's Territory
The YouTube-Music Feud, Part 2: What Artists And Labels Can Learn From Other YouTubers
Magazines Are Spending Millions Of Dollars On Their Own Pop Culture Festivals
Mysterious Vibes: On Buying My First CD In Three Years
Announcements
  1. Tonight, August 24, at 8:30pm EST, I’m giving a short and sweet presentation at the Virtual Music Summit, called “10 Music-Tech Secrets For Indie Artists.” I’m honored to be speaking alongside music-industry heavyweights Benji Rogers, Cynthia Charles (Director of Operations, Urban Touring at AEG Live) and Reggie Hawkins (Program Director of SiriusXM’s Hip-Hop Nation). You can register and tune in at the link above if you’re interested!
  2. For the first time, I’m applying to speak on a panel at SXSW in 2017! I teamed up with music marketing powerhouse Karen Marie Mason to build an exciting panel called Tech Matters: A Blueprint For DIY Musicians. Joining us will be drummer/activist Kiran Gandhi and Zoo Labs co-founder Dave Watson. I would greatly appreciate your vote—just requires visiting the above link, setting up a simple account and clicking the thumbs up!
Good reads
Spotify's addictive playlists are based on simple behavioral psychology
The Information's Jessica Lessin on What Media Brands Are Doing Wrong
Kanye West, Leonard Cohen And Death Of The Creative Full Stop
Sorry digital media kids, 'old media' is going to eat you
Obligatory potato:
Food personality Delia Smith sought out to answer the important questions in life: Can you make a potato “really taste like a potato”?
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Water & Music
Cherie's updates at the intersection of music, technology, creativity, business, people, travel and potatoes.
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