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You down with UGC? // ArtsMail

Word of mouth consistently ranks as one of the most effective advertising methods. If a friend tells
You down with UGC? // ArtsMail
By Ceci Dadisman • Issue #8 • View online
Word of mouth consistently ranks as one of the most effective advertising methods. If a friend tells you that they went to Madama Butterfly, you are more likely to trust that endorsement than any message the organization puts out.
We have thousands (even millions depending on your org’s size) of patrons engaging with us each year, whether they are visitors, ticket buyers, donors, or education program participants. This captive audience gives arts organizations a great opportunity to leverage user generated content. To get started, all it takes is a simple prompt for patrons to check in on Facebook or post a photo on Instagram (with the appropriate hashtag).
Today’s email has information from the arts and beyond about how user generated content can spread our messages farther and in a more authentic way.
-Ceci
If you’re an arts marketer (or have an interest in arts marketing) join the Arts Marketing Mixer group on Facebook.

Lessons from pop-up museums - engaging with the trend
In the age of selfie culture and getting the ‘perfect’ Instagram shot, pop-up museums are thriving. What can traditional museums gain from the pop-up trend?
blooloop.com  •  Share
Opinion: The average person wants to feel a real human connection.
www.adweek.com  •  Share
Explore, escape, embrace – The New York City Ballet wants to hear from you. With the launch of their new #withballet campaign, they are asking dancers what ballet means to them
www.yourdailydance.com  •  Share
Valuable word-of-mouth endorsements that have the most influence on driving attendance. It may stand to reason that data suggest that the more satisfied someone is with their visit, the more likely they are to share…
www.colleendilen.com  •  Share
We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate
artshacker.com  •  Share
Fabulous fashions from the Metropolitan Opera—where the opera is grand, and so is the style.
www.instagram.com  •  Share
Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing…
artshacker.com  •  Share
Jobs in Arts Administration
A newly created role, the Vice President of Patron Loyalty is a senior level position reporting to the President & CEO. Having just completed its 90th Anniversary Season, Tucson Symphony Orchestra is in the midst of an exciting transformation. TSO is investing in the professional team to
artsadminjobs.com  •  Share
We are currently seeking a Director of Education. The Director of Arts Education will be responsible for the development, design, implementation and delivery of quality arts educational programming targeted to students K-12 and related community audiences in support of the mission of the ArtsBridge Foundation. Position reports to the Executive Director.
artsadminjobs.com  •  Share
Tactical Information for Arts Administrators
When George Balanchine and Lincoln Kirstein founded New York City Ballet in 1948, they reimagined the principles of classical dance and pioneered a …
blog.airtable.com  •  Share
If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to segment emails. Others are small changes, and yet others are just plain cool. One of the latter is the ability to place an animated gif in an email right from … Read more
artshacker.com  •  Share
Where In The World Is Ceci?
I’m currently booking keynotes, conference sessions, and workshops for 2020 (and some in late 2019). If you are looking for someone to speak about communications, digital marketing, website optimization, or anything else in that zone, I’d love to chat with you!
Here are some of my upcoming speaking gigs. If you’ll be at any of these conferences, let me know and we can meet up!
June 2019
  • Chorus America
  • DanceUSA
  • Kentucky Museums & Heritage Alliance
  • Columbus Women’s Leadership Conference
October 2019
  • Delaware Division of the Arts
  • Ohio Travel Association
November 2019
  • National Arts Marketing Project
Share Articles With Me
If you see an article that would be great for ArtsMail, send it my way! Tweet it to me @cecidadisman using the #ArtsMarketingMaven and #ArtsMail hashtags.
Who Am I?
I’m an arts marketer, public speaker, nonprofit communicator, native Pittsburgher, WVU Mountaineer, recovering classical singer, Trekkie, and mom (of small humans and miniature schnauzers). I do digital marketing for nonprofits and arts + culture at FORM.
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Ceci Dadisman

I'm an arts marketer, public speaker, and nonprofit communicator.

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