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You down with UGC? // ArtsMail

Word of mouth consistently ranks as one of the most effective advertising methods. If a friend tells
You down with UGC? // ArtsMail
By Ceci Dadisman • Issue #8 • View online
Word of mouth consistently ranks as one of the most effective advertising methods. If a friend tells you that they went to Madama Butterfly, you are more likely to trust that endorsement than any message the organization puts out.
We have thousands (even millions depending on your org’s size) of patrons engaging with us each year, whether they are visitors, ticket buyers, donors, or education program participants. This captive audience gives arts organizations a great opportunity to leverage user generated content. To get started, all it takes is a simple prompt for patrons to check in on Facebook or post a photo on Instagram (with the appropriate hashtag).
Today’s email has information from the arts and beyond about how user generated content can spread our messages farther and in a more authentic way.
If you’re an arts marketer (or have an interest in arts marketing) join the Arts Marketing Mixer group on Facebook.

Lessons from pop-up museums - engaging with the trend
Jobs in Arts Administration
Tactical Information for Arts Administrators
Where In The World Is Ceci?
I’m currently booking keynotes, conference sessions, and workshops for 2020 (and some in late 2019). If you are looking for someone to speak about communications, digital marketing, website optimization, or anything else in that zone, I’d love to chat with you!
Here are some of my upcoming speaking gigs. If you’ll be at any of these conferences, let me know and we can meet up!
June 2019
  • Chorus America
  • DanceUSA
  • Kentucky Museums & Heritage Alliance
  • Columbus Women’s Leadership Conference
October 2019
  • Delaware Division of the Arts
  • Ohio Travel Association
November 2019
  • National Arts Marketing Project
Share Articles With Me
If you see an article that would be great for ArtsMail, send it my way! Tweet it to me @cecidadisman using the #ArtsMarketingMaven and #ArtsMail hashtags.
Who Am I?
I’m an arts marketer, public speaker, nonprofit communicator, native Pittsburgher, WVU Mountaineer, recovering classical singer, Trekkie, and mom (of small humans and miniature schnauzers). I do digital marketing for nonprofits and arts + culture at FORM.
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Ceci Dadisman

I'm an arts marketer, public speaker, and nonprofit communicator.

Each Friday, I publish ArtsMail, a digest email for arts administrators.

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