Word of mouth consistently ranks as one of the most effective advertising methods. If a friend tells you that they went to Madama Butterfly, you are more likely to trust that endorsement than any message the organization puts out.
We have thousands (even millions depending on your org’s size) of patrons engaging with us each year, whether they are visitors, ticket buyers, donors, or education program participants. This captive audience gives arts organizations a great opportunity to leverage user generated content
. To get started, all it takes is a simple prompt for patrons to check in on Facebook or post a photo on Instagram (with the appropriate hashtag).
Today’s email has information from the arts and beyond about how user generated content can spread our messages farther and in a more authentic way.
If you’re an arts marketer (or have an interest in arts marketing) join the Arts Marketing Mixer group on Facebook.