I’m going to say the m word: millennials.
We love talking about how we’re going to get them, currently getting them, or have gotten them. Engaging millennials is sexy.
However, millennials are often the toughest to get. They have the longest engagement timeline and often the highest cost per acquisition. (Personally, I’m partial to thinking about getting new audience members, no matter their age
, but I digress…)
Today’s email features information from the arts and beyond about how millennials (and those who are even younger) engage with content and the arts.
If you’re an arts marketer (or have an interest in arts marketing) join the Arts Marketing Mixer group on Facebook.