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Congress is fast approaching. Facebook looks busy [The Interface]

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A mercifully slow Friday found Facebook preparing for next week's hearing before the Senate Judiciary
 
October 27 · Issue #15 · View online
The Interface
A mercifully slow Friday found Facebook preparing for next week’s hearing before the Senate Judiciary and Intelligence committees by looking extremely busy when it comes to advertising disclosures:
CEO Mark Zuckerberg laid out the rough outlines of the plan in a blog post last month. Beginning in November, a new “View Ads” link will appear on advertiser pages. Clicking the link will take you to a page that shows all ads that the page is running. The new rules apply to both commercial and political advertising, and require that any ad on Facebook be linked to an advertiser page. It will be available in the United States by the summer, Facebook said, a few months before the US midterm elections. It will arrive in all other countries “around the same time,” Facebook said.
When it expands the disclosures to the United States, Facebook said it would build an archive of ads related to federal elections. Users will be able to see both current and past political ads in a searchable archive, it said. The ads will be searchable for four years after they are posted, and will contain information about how much advertisers spent to promote them and how many impressions the ads received. Facebook will also disclose demographic information about the audience targeted by the ad, including age, location, and gender.
The Democratic Senators behind the Honest Ads Act are happy about this, but only up to a point. “Appreciate Facebook taking significant steps,” Sen. Amy Klobuchar tweeted, “but we can’t rely on patchwork of changes by individual platforms. We need to pass #HonestAds.”
The hearings start Tuesday — Halloween — and would it be too much to ask everyone to come in costume???
And now a few links for your Friday evening.

Democracy
Twitter says it will be tougher on revenge porn following backlash
The Verge Survey: how Americans really feel about Facebook, Apple
Launches
Deleting messages on WhatsApp for all recipients starts rolling out
Takes
A third of America wouldn’t care if Twitter disappeared
This is the best first step to stop Russian meddling in our politics
Elsewhere
Unresponsive reps, mysterious data: Agencies' biggest gripes about Facebook
And finally
Math can be fun
Talk to me
Questions? Comments? Halloween costumes? casey@theverge.com
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