This week was a busy one with two consecutive days of marketing workshops for
Terazo. We did a rebrand about two years ago, but now that we’re growing to a national footprint it’s time to iterate and level up — some design tweaks, but mostly around messaging. It’s a different world than it was two years ago, and it’s definitely interesting brainstorming brand personality and messaging for an emergent-post-pandemic world.
Really though, this is just my long way of saying that I meant to get this out on Friday, but here we are on Sunday. Hope you enjoy a few things here, and let me know what feedback you have! - Busse [chrisbusse@gmail.com]