we don’t, they don’t…yet at least!
2.) Your target audience can understand it!
Listen I know we all love to come up with clever names that we had to use google translator for but it’s actually frustrating to potential clients when they cannot understand your business name.
The united states can now read at an average of a 6-grade level so let’s leave all the tongue twisters at home.
Reread what I said carefully and understand that if your target audience is a bilingual audience then by all means make them feel at home when they read the name! Now doing it because it “sounds like luxury” is actually very tacky and noticeable to those whom you are trying to attract.
3.)It is unique and not easily confused with others!
I’m a down to Earth woman so I can appreciate a good dupe but not when it comes to legalities and business practices.
We all know the lifespan of even the finest dupes are a lot shorter than the original, so why do it? Well, technically you aren’t even allowed to.
Even if the name is just a little different, if you do not want your brand associated with another’s it is wise to create a name that can stand alone and take all the credit.
If you are choosing to start a new business, take your time and figure out what you want to provide, get some brand values, and create a name afterward. I’ve made the mistakes for you, no need to repeat them!
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