On a Whole Different Tangent: Hype For Startups
Las Vegas is ground zero for hype in all its forms, so it was funny to read Sarah Tavel’s post last week about the role of hype in startups
. I tend to agree with her take that most startups should be cautious of investing in PR or other hype-drivers too early:
Hype is better used after you get to product-market fit, not before. If your product is ready for it and your flywheel is spinning, it can turbocharge that flywheel. If on the other hand, you are newly launched or creating a new format that still requires constant tweaking and vigilance, it can be lethal.