A Natural Compromise: Focus on 3-5 Key Metrics
So if you’re not supposed to prioritize one number, but also shouldn’t track dozens, what’s a founder supposed to do? IMO, the natural compromise for most start-ups is to pick 3-5 key metrics and focus on driving those the best you can. Preferably each group and person feels accountable for one of these metrics. Revisit the chosen metrics at least annually – quarterly for younger companies – to add new ones and remove those that no longer seem relevant.