I saw a pitch from Outlaw Soaps
last week that made me smile because their branding is so darn fun. Who thinks to make deodorant with scents like The Gambler
and Blazing Saddles
? Of course I had to try the product, so can confirm that they’ve been thorough with the theme in all images, copy, packaging and comms. Even the shipping email was titled “The Outlaw’s Path: From our Safehouse to your door.” While we expect this kind of fine touch from Disney, Outlaw Soaps is a seed stage company with just a few employees.