Making Customers Feel Badass on a Budget
Sometimes businesses go above and beyond to offer remarkable gifts or loyalty programs, and of course you’re going to remember those. But many of my favorite examples are very affordable, like the local shwarma place where the owner gives me an extra falafel to munch while I wait, with a conspiratorial “Just for you, my friend!” Or the hotel clerk who hands my kid a little stuffed animal at check-in. Or an out-of-the blue note from a colleague just to share an old memory. In all of these cases, yes, the person in question may want to do business with me in the future, but they’re making me feel like a person rather than a transaction.