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Have your brand make friends and build a community - and how to do it

Have your brand make friends and build a community - and how to do it
By Michael van Lier • Issue #20 • View online
Summer is an excellent time to double-check and sharpen brand values. At Builders, we use the killer combination of community-centred branding and product-led growth to create a brand vision based on the venture’s values, who they want to reach out to and how they want to benefit them. A failproof process to achieve this know-how is creating a marketing strategy canvas. Inspired by Bert Van Wassenhove’s template, have a method to your madness of navigating through the wild annals of marketing strategising.
A good example of the result of this process is Obeyo; We unanimously concluded that community-oriented brand identity has the power to supercharge your business and significantly reduce your marketing spending. As a result, their presence as a community engine in the coliving industry has built a reputation for themselves as forerunners in the field. Looking back at Rooftalks Live, we talked to Obeyo’s partners about their thoughts on community building and coliving - and these are our takeaways.

News from our universe 🪐
  • Sharon and I were at the GSSN gathering in Hamburg, Germany this month, where we had the opportunity to meet, network and explore fellow studio-based entrepreneurs from across Europe.
  • Influentials has introduced several new add-ons to the platform, with the intention of offering comprehensive, end-to-end influencer marketing services. introduced additional pricing plans for brands. You can now also add briefing services, co-managed campaigns, and total managed campaigns to your subscription.
  • Dana de Koning, CEO of Influentials is now a 9.9-point holder as the instructor of influencer marketing training classes with SRM! Know more about the sessions here.
  • Following the success of Rooftalks Live, Michael Steinmann, Co-founder and CEO of Obeyo has created a summary of key takeaways of the day. Check it out here if you couldn’t tune into the event, and know more about the need for building a community building in shared living spaces.
  • Obeyo continues to carve a name for itself in the coliving world! We’re proud to announce that Rooftalks by Obeyo placed second in the content and media category of the Coliving Awards 2022, and was a finalist in the Proptech and Contech category. Congratulations to Obeyo and Michael!
What we’re following 👀
  • Builders’ Studio Manager Andreea Butincu was at The Next Web conference in Amsterdam, and has written a summary of the sights she saw, the people she met and the things she heard at the much-awaited tech conference. Take a look here in case you couldn’t make it to the event.
  • Veteran venture builder Zoe Chew has shared an ideal framework on the basis of which one can quickly generate GOOD startup ideas. Deceptively simple, her guide is a very accurate representation of the right questions to ask when ideating a venture. Take a look here.
  • Diana Lesage (you may know her from the Studiostack newsletters) has penned her thoughts on the most critical aspects of building successful startups - and they’re more humanity-centric than you may think. Read her thoughts here.
Come build with us 🧑‍💻
Check out our open positions, and share around if you know anyone who could fit the following profiles:
We are always on the lookout for Future Founders to join the team. Come build with us.
Until next time,
Michael van Lier
Managing Director at Builders
Recent events and milestones at Builders Studio
Recent events and milestones at Builders Studio
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Michael van Lier

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