Summer is an excellent time to double-check and sharpen brand values. At Builders, we use the killer combination of community-centred branding and product-led growth to create a brand vision based on the venture’s values, who they want to reach out to and how they want to benefit them. A failproof process to achieve this know-how is creating a marketing strategy canvas. Inspired by Bert Van Wassenhove’s template
, have a method to your madness of navigating through the wild annals of marketing strategising.
A good example of the result of this process is Obeyo; We unanimously concluded that community-oriented brand identity has the power to supercharge your business and significantly reduce your marketing spending. As a result, their presence as a community engine in the coliving industry has built a reputation for themselves as forerunners in the field. Looking back at Rooftalks Live, we talked to Obeyo’s partners about their thoughts on community building and coliving - and these
are our takeaways.