Hi there 👋We’re often asked to share some of our favourite books or articles on customer development. Now we’ve bundled everything together in a curated list which we’ll update every month or so. Please read ’A curated list of customer development resources (40+)’ and let us know what you think of it.
A great article by Steve Blank. Customer Development suggests that founders have continual and timely customer, channel, and market information. Founders need three data streams or “views of information” to truly understand what is going on in their business.