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Tidbits from Brian - Issue #7

Brian Jackson
Brian Jackson
Burnout is real.
Ahmed Kaludi from Magazine3 just kicked off a brand new WordPress Talks Series. I had the pleasure of being the first guest. We talked for over an hour about many different topics, including building a business, content marketing, SEO, WordPress, and most importantly, burnout.
Both mental and physical burnout is a topic not many like to discuss or admit to having. But it’s a huge problem, especially in the startup and WordPress communities. I’ve been there, and I can’t stress enough that it’s OK to step down and focus on yourself. Sometimes it’s needed.

Brian Jackson of forgemedia, in WordPress Talks Series
Brian Jackson of forgemedia, in WordPress Talks Series
Updates ✍️
I work with clients to optimize their WordPress sites regularly. I’m still surprised by how many people have still never heard of a system font stack. Web fonts, including Google Fonts, are heavy in comparison to other resources. You can ditch them altogether and solve a lot of problems.
Since getting Covid last year, I’ve been dealing with some health issues. Let’s say, it knocked me out of my long-time remission (autoimmune disease) really fast, and my body spiraled into some other health problems. Check out some things I’ve been personally changing.
We recently revamped our plugin UI in Perfmatters and are happy with the changes. It’s still using native styles, of course (for speed), but it’s cleaner, and the most used features require fewer clicks to get to them. We’ve also carried over the changes to our Novashare plugin.
Perfmatters new UI
Perfmatters new UI
Interesting things 🔎
Misc.
  • The DuckDuckGo beta for Mac launched! It looks and feels great. It’s based on the macOS rendering engine, so it will be interesting to see how they handle extensions going forward.
  • The housing market is crazy right now. Orchard takes an interesting approach to help you try and grab a house faster. Only in the US.
  • AppSumo is running a great lifetime deal on premium stock photos from Depositphotos. This is where I get all of my photos.
WordPress
  • Kyle from The Admin Bar is doing a live interview with Tom Usborne, the creator of GeneratePress/GenerateBlocks, on May 16th. This is definitely one I’ll be attending.
  • DevKinsta 2.5.0 is out! It now uses ARM64 docker images on Apple M1 devices.
Performance
Marketing
  • A friendly reminder regarding SEO. Thin content issues are site-specific and not always page specific. See what John Mueller says.
  • Check out this great episode from Kinsta on how a frontend developer became an internationally renowned SEO Specialist.
  • Tim Soulo from Ahrefs tweeted, saying a longer article doesn’t equal a better article. While I agree in principle, I don’t agree from an SEO perspective. Ironically, Ahref’s blog is long-form content.
Crypto (not financial advice)
Jeff Kirdeikis 🔁
Generational wealth isn't earned through buying-in impulsively when the "trend" or sector is bullish.

Generational wealth is earned through positioning-in for the long term in moments of peak capitulation and fear into foundationally sound investments.

The dip is your friend.
Until next time! 👋
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Brian Jackson
Brian Jackson @brianleejackson

I've learned, failed, and succeeded as an entrepreneur. I share tidbits of actionable advice about marketing, WordPress, web performance, and crypto. Take strategic leaps forward! 💡 Once a month, no spam.

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