Someone at a major tech company asked me the other day, “What’s your favorite digital technology?”
It’s tough to pick just one! But I said email…because of all the things I’ve used in the past few decades, it remains a reliable workhouse on so many levels.
It’s fairly simple, it works, and everyone uses it.
The ability to influence people who have given you permission to email them is still one of the greatest marketing tools available.
By the way, thank YOU for allowing me to continue to land in your email inbox.